Quinn and Jack Hughes Go Viral After Awkward Commercial Surfaces Online — Fans Left in Disbelief
—
Vancouver, B.C. – Quinn Hughes, the captain of the Vancouver Canucks, and his younger brother Jack Hughes, star forward for the New Jersey Devils, are making headlines—but this time, it’s not for their skills on the ice.
In a twist no one saw coming, the Hughes brothers have gone viral on social media after appearing in what many fans are calling a cringeworthy and hilarious commercial for Bath & Body Works. The promotional clip, which surfaced on Instagram, features the pair advertising Father’s Day gifts from the store’s men’s collection—and fans can’t stop talking about it.
Offseason Begins with a Laugh
Following a turbulent 2024–2025 season for the Vancouver Canucks—marked by locker room drama and a disappointing end without a playoff berth—most of the roster has stayed quiet. Quinn Hughes, who typically remains reserved and focused, hadn’t made any public appearances since the season wrapped up. So when he finally showed up, no one expected it to be in a lighthearted ad for body wash and cologne.
Quinn and Jack appear in what seems to be their family kitchen, trying their best to keep a straight face while hyping up various men’s products. The ad, posted as part of a paid partnership, is meant to highlight Father’s Day gifts for their dad. But rather than focusing on the products, viewers couldn’t stop noticing how visibly amused the brothers were during the shoot.
“We’ve Partnered With Bath & Body Works…”
The commercial begins with Jack addressing the camera:
> “We’ve partnered with Bath & Body Works to get our dad the perfect Father’s Day gift,” he says, barely able to suppress a smile. “First gift is the Bourbon 3-in-1 Face, Body, and Hair Wash.”
Quinn follows up with a line that had fans laughing across social media:
> “Alright, Jimmy, next we’re gonna tee up with the Ocean Deodorant. It’s got a cool, strong smell,” he adds, name-dropping their dad in the process.
Jack continues, now visibly holding back laughter:
> “If you don’t want to use that, we’ve got the Mahogany Teakwood Body Spray.”
While the ad may have been designed as a wholesome and fun Father’s Day gesture, many viewers found the commercial awkwardly charming at best—and unintentionally hilarious at worst.
Reaction Across Social Media
Almost immediately after the post went live, hockey fans and casual viewers alike began reacting with a mix of amusement and secondhand embarrassment. Reddit threads quickly filled with commentary as users dissected every moment, from their clearly improvised delivery to the visible struggle to stay composed on camera.
Some users applauded the brothers for stepping outside their comfort zone and showing a more playful side. Others, however, joked that their talents are better left on the ice.
> “Quinn might win the Norris Trophy someday,” one Reddit user wrote, “but he’s not winning an Oscar anytime soon.”
Another chimed in with a comparison:
> “That ad looked like something shot for a high school media class—only they’re both NHL stars.”
A Rare Glimpse Into Their Personal Side
Despite the awkward nature of the ad, it did offer fans a rare and endearing look into the off-ice personalities of the Hughes brothers. Known more for their incredible hockey IQ and leadership on their respective teams, Quinn and Jack tend to keep a relatively low profile when it comes to the media and endorsement appearances.
In that sense, the ad succeeded in connecting the players with fans in a more relatable way—even if the final product was far from polished.
While most professional athletes appear in slick, high-budget ad campaigns with rehearsed lines and flawless editing, the Hughes brothers’ Bath & Body Works video felt intentionally informal. Whether it was planned that way or simply lacked direction, it gave off the charm of two brothers genuinely trying to make their dad’s day special—while clearly not taking themselves too seriously.
A Season to Forget, But an Offseason to Remember?
For Quinn Hughes, the commercial marks his first public appearance since a disappointing end to the Canucks’ season. The team spent most of the year in the spotlight for all the wrong reasons, including an ongoing rift between stars Elias Pettersson and J.T. Miller.
The situation became such a distraction that the organization was eventually forced to deal Miller to the New York Rangers, hoping to regain some stability in the locker room. But despite that move, the Canucks still failed to reach the postseason—leaving fans frustrated and looking for answers.
While the commercial might not provide any insight into the team’s future plans or Hughes’ mindset heading into the offseason, it does serve as a light-hearted moment in an otherwise difficult year for the Canucks captain.
Final Thoughts
The Hughes brothers may not have delivered an Emmy-worthy performance, but they’ve certainly given hockey fans something to talk about during a quiet stretch of the offseason. The ad for Bath & Body Works may not have landed the way it was intended, but its awkward charm has made it one of the most talked-about hockey-related moments this week.
At the end of the day, it’s a reminder that even elite athletes can stumble outside their element—and that sometimes, the most memorable moments aren’t about goals or assists, but about two brothers trying (and failing) to sell body wash without cracking up.
As the NHL prepares for what’s next and teams gear up for the offseason, fans will be watching not just for trade rumors and free agency moves—but also for what other unexpected moments might go viral next.
