Shaq Turns Another Year Older — and You’re Invited to the Party at Big Chicken for $68.46 and a Legendary Cream Cone
Shaquille O’Neal has never been one for small celebrations. From his towering 7’1” frame to his supersized personality, everything about him is big — including the way he marks his birthday. And this year, fans across the country are getting the rare chance to party like the NBA Hall-of-Famer himself.
Big Chicken — the fast-growing restaurant brand co-founded by Shaq — is rolling out a one-day birthday promotion that blends food, fun, and fanfare into a single mouthwatering package. For exactly $68.46, guests can enjoy a Shaq-sized feast plus the restaurant’s famous cream cone — a towering swirl of sweet indulgence as iconic as the big man himself.
Why $68.46?
To the uninitiated, that oddly specific price tag might seem random. But Shaq fans know better — the number nods to his basketball legacy and personal milestones. Born in 1972, the “Big Aristotle” famously donned multiple jersey numbers during his career — 32 with the Orlando Magic, 34 with the Los Angeles Lakers, and 36 with the Boston Celtics. The $68.46 figure blends symbolic numbers tied to Shaq’s career stats, achievements, and playful sense of humor.
And playful is exactly the tone of this birthday bash. “It’s not just my party — it’s everybody’s party,” Shaq said in a light-hearted press statement. “Bring your friends, bring your appetite, and bring that $68.46. We’ll take care of the rest… except maybe the last bite of my cone. That’s mine.”
What’s in the Shaq Birthday Deal?
The promotion, available at all Big Chicken locations for one day only, includes:
- A giant chicken sandwich — crispy, juicy, and packed with flavor, just the way Shaq likes it.
- Crispy fries served in generous portions.
- A drink big enough to match Shaq’s famously large hands.
- The signature Big Chicken cream cone, which often towers over the cup it’s served in, daring even the hungriest guests to finish it.
For Shaq, the cream cone isn’t just dessert — it’s a throwback to his childhood. “When I was a kid, ice cream was the ultimate treat,” he said. “You earned it after a game or after doing something great. Now, I’m passing that tradition along to everyone who walks through Big Chicken’s doors.”
A Party Atmosphere at Every Location
On the day of the celebration, Big Chicken isn’t just serving food — it’s turning into a full-blown party zone. Guests can expect Shaq trivia games, giveaways, and life-sized photo cutouts for the perfect Instagram moment. In select cities, lucky fans might even catch a real-life glimpse of Shaq himself, greeting customers and posing for pictures in between bites of chicken.
Some promotions will feature raffles for Shaq-signed memorabilia — jerseys, basketballs, and even one-of-a-kind Big Chicken merchandise. Others will surprise customers with “golden ticket” meals, granting free food for a year.
Big Chicken: Shaq’s Flavorful Vision
Launched in Las Vegas, Big Chicken quickly gained a reputation for its bold menu items and playful names. Many of its offerings nod to Shaq’s personal life — from the “M.D.E” (Most Dominant Ever) sandwich to the “Uncle Jerome” in honor of his lifelong friend. It’s a brand that doesn’t just serve food; it serves personality.
The restaurant has been expanding steadily across the U.S., attracting foodies, sports fans, and families alike. And for Shaq, that growth means more opportunities to connect with the people who’ve supported him from his basketball days to his entertainment ventures.
“When I was a kid in Newark, sharing a meal was about more than eating — it was about love, laughs, and stories,” Shaq said. “Big Chicken is my way of keeping that tradition alive. Every sandwich is a little piece of my story.”
A Career Worth Celebrating
Shaquille O’Neal’s career is nothing short of legendary. Four NBA championships, three Finals MVP awards, 15 All-Star selections, and a spot in the Naismith Memorial Basketball Hall of Fame cemented his status as one of basketball’s all-time greats. But Shaq’s influence goes far beyond the court — he’s a businessman, sports analyst, DJ, actor, and philanthropist.
Over the years, he’s built a reputation for generosity and fun, whether it’s surprising families with new homes, paying for strangers’ meals, or making viral social media appearances that leave fans laughing. His birthday promotion at Big Chicken reflects that same spirit: celebrating in a way that brings joy (and food) to as many people as possible.
Fans React With Excitement
The announcement of the birthday promotion has already sent fans buzzing online. Social media platforms are filling with posts tagged #ShaqBirthday and #BigChickenCelebration, with many promising to show up early to snag their meal deal and snap a selfie with Shaq’s life-sized cutout.
“I’ve followed Shaq since his rookie year,” said one fan on Twitter. “I might not be able to dunk, but I can definitely take down a Big Chicken sandwich and that cone.”
Others are planning group trips, turning the promotion into a mini-reunion with friends. “Shaq’s parties are always big, even when they’re at a chicken joint,” joked another commenter. “This is the perfect excuse to get the crew together.”
A Celebration With Heart
For Shaq, this isn’t just about selling meals — it’s about giving people a reason to smile. He’s known for saying that his proudest moments aren’t the points he scored or the trophies he won, but the lives he’s been able to touch.
And in typical Shaq fashion, the birthday bash will also benefit local communities. Big Chicken announced that a portion of the day’s proceeds will go toward youth sports programs in the cities where it operates, ensuring the next generation has opportunities to chase their own big dreams.
“Basketball gave me everything,” Shaq said. “Now it’s my turn to give back — and if I can do it while serving chicken and ice cream, even better.”
Mark Your Calendar
Whether you’re a die-hard Shaq fan, a fried chicken lover, or just someone looking for a good deal and a fun time, this birthday celebration promises something for everyone.
When: Shaq’s birthday promotion will run for one day only.
Where: All Big Chicken locations nationwide.
Price: $68.46 for the full meal deal, including the iconic cream cone.
So dust off your Lakers jersey, bring your appetite, and be ready to party the Shaq way — with big food, big laughs, and a big heart. Because if there’s one thing the “Big Diesel” knows, it’s that life’s too short for small scoops.
